COURSE OVERVIEW

Digital Marketing is no longer the final stage of product or service development, it should be integrated from the very beginning. That’s why we need to support our sales and marketing teams by giving them innovation skills and enabling them to be an integral part of the entire innovation process.

Design Thinking is a mindset, skillset and toolset that allows marketers to genuinely understand problems and create solutions that their customers actually want and need. This workshop provides digital marketers with the fundamentals of the Design Thinking process and practical ways to deliver more customer focused marketing programs. Participants will learn and practice tools and techniques – Customer Empathy, Persona Creation and Journey Mapping –to uncover next-level understanding of their customer needs, wants and desires and then generate ideas to deliver experiences that satisfy them. The workshop also provides fast and inexpensive methods for developing and testing digital marketing programs to deliver deeper customer engagement and long-term customer value.

Design Thinking Masterclass for Digital Marketing is a creative problem-solving approach used by the most successful business leaders like Apple, IBM, Google, Lego, McKinsey and more.

In this workshop, you will learn the methods that innovative organizations use to solve problems and how to apply them in your own work and life.

Duration: 3 days / 24 hours

COURSE OBJECTIVES

Digital Marketing Empowered by Design Thinking Workshop will enable you to use behavioral insights and discover the human factor in innovation.

IN THIS COURSE, YOUR ORGANIZATION WILL BE ABLE TO:

• Develop SuCCCCCess Skills: Collaboration, Communication, Critical Thinking, Creativity, and Clarity.
• People can learn how to use the Design Thinking Process to create value.
• Empower people to become the best versions of themselves.

IN THIS COURSE, YOUR PARTICIPANTS WILL BE ABLE TO:

• Gain an understanding of the ‘why’, ‘what’ and ‘how’ of Design Thinking.
• Solve real-life problems by applying a structured 5-step Design Thinking process.
• Gain empathy by learning and applying ethnographic research skills.

FOR YOUR ORGANIZATION

• Develop a network of facilitators: Equip individuals to champion Design Thinking and lead innovation initiatives.
• Enhance problem-solving capabilities: Improve teams' ability to tackle complex challenges with creative confidence.
• Drive a culture of innovation: Foster a collaborative and user-centric approach to problem-solving across the organization.

PRE-REQUISITES

None

TARGET AUDIENCE

This course is suitable for a wide range of professionals but will greatly benefit:

This program is designed for anyone who is interested in Digital Marketing, Design Thinking and would like to acquire skills to develop innovative and creative solutions that are based on user needs.

FORMAT

Consultation, Lecture and Workshop

LEARNING SESSION PROCESS

This course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension, and retention of the information presented. This includes facilitator-led discussions, small group discussions, presentations, and role-playing exercises.

CERTIFICATE OF COMPLETION

The certificate will be given upon successful completion of this program.